The New Kid on The Block

Unless you've been holed up in your cabin in the woods, you've heard about CBD. CBD is merely an acronym for Cannabidiol. Cannabidiols stimulate or "turn on" our endocannabinoid system, the master system in our body that provides regulation for all of those other bodily systems you learned about in human biology class.

In 1992, at the Hebrew University in Jerusalem, Dr. Lumir Hanus along with American researcher Dr. William Devane discovered the endocannabinoid anandamide. The same team later discovered a second-major endocannabinoid and went on to uncover less known endocannabinoids. There are over a handful of endocannabinoids that have been identified, along with another handful protein receptors that interact with these endocannabinoids. 

In the pursuit of unearthing the metabolic pathways of phytocannabinoids and endocannabinoids, scientists came across an unknown molecular signaling system within the body that is involved in regulating a broad range of biological functions. This system was named the endocannabinoid system (ECS). The ECS performs multiple tasks, but the goal is always to maintain a stable environment despite fluctuations in the external environment. It is the system that creates homeostasis within the body. When an imbalance is detected within our internal environment, the body synthesizes endocannabinoids that interact with the cannabinoid receptors. This stimulates a chemical response that works to return the physiological process back to homeostasis. However, in some cases, there is a deficiency in ECS signaling. This condition is known as Clinical Endocannabinoid Deficiency. Reasons to as why this condition occurs ranges from our body not synthesizing enough endocannabinoids, our bodies not producing enough cannabinoid receptors, an abundance of enzymes that break down cannabinoids, or outside sources such as foods and medications that decrease ECS signaling. The phytocannabinoids contained in cannabis can be used to supplement this deficiency. By stimulating and supporting your endocannabinoid system one can find relief from a multitude of illnesses and conditions. (Labroots/Melissa Moore/April 2018)

This, combined with the deregulation of the hemp industry in late 2018 by the federal government, has led to a virtual Wild West in the CBD and hemp industry. According to Forbes Magazine, the industry did 59 million dollars in revenue in 2018 with projected growth to 22 billion by 2022 (Forbes 12/12/2016) with over 60% of that business generated from online sources. HUGE business opportunity - but thats for another article.

The challenge for consumers is finding educated, reliable resources, as well as staying abreast of new developments, prosper dosing, best practices, and other nuances of this highly beneficial plant.

So, along comes CBG. Cannabigerol. Another cannabinoid I like to call the cute girl in the short skirt for 2019. CBG serves as the precursor or "mother cannabinoid" to many others including CBD and THC. It must be harvested at a specific time in the plants growth and is therefore, rare and expensive. Recent groundbreaking research has led to promising discoveries. It has antibacterial properties. It is highly neuro protective and helps promote brain plasticity. This is incredibly important at a time when many suffer from life altering symptoms of "broken brain." For example, brain fog, clarity, fatigue, migraines, etc. It supports rest and sleep, mood and gut health, and acts as an analgesic or can provide relief from pain. (

The news provides hope and relief for so much of the population suffering from chronic health issues and pharmaceutical dependency. 43% of the American population suffers from at least one chronic condition. Some struggle with multiples.

For continued learning and education, watch for upcoming articles. I'll be launching and co-hosting a podcast titled Freshemp covering all things cannabinoid and hemp later this month. You can also contact me via my website for private educational engagements and consultations. Help me tell the world!


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